Dewi Mustikasari Immanuel

Dewi Mustikasari Immanuel, S.E., M.M., CPM (Asia)

Joined:

2012

Major:

Management

Academic rank:

Assistant Professor

Dewi Mustikasari Immanuel, S.E., M.M., CPM (Asia) is a Assistant Professor in Universitas Ciputra. She joined Universitas Ciputra since 2012 and currently part of Management.

Author Pages

ORCiD	https://orcid.org/0000-0002-9495-6729
Google Scholar	https://scholar.google.co.id/citations?user=bijt630AAAAJ
SINTA	https://sinta.kemdikbud.go.id/authors/profile/6678163

Expertise

• Consumer Behavior
• Marketing Management
• Organizational Behavior
• Entrepreneurship

International Journal

• MOBILE PAYMENT ADOPTION INTENTION DURING PANDEMIC COVID-19 IN INDONESIA. JOURNAL OF INFORMATION SYSTEM AND TECHNOLOGY MANAGEMENT (JISTM) (2020)

National Journal indexed by Sinta

• THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR. Jurnal Aplikasi Manajemen (JAM)- Universitas Brawijaya (2021)
• ENGAGING PURCHASEENGAGING PURCHASE DECISION OF CUSTOMERS IN MARKETPLACE CHANNEL: A STUDY OF FASHION ONLINE RETAIL. Jurnal Bisnis dan Manajemen (2020)
• Price Perception : Effect of Coupon Proneness and Sale Proneness on Consumer Impulse Buying. Journal of Applied Management (JAM) (2018)
• THE IMPLEMENTATION OF MARKETING 3.0 TO MSMES IN SURABAYA CITY. Journal of ENTREPRENEUR and ENTREPRENEURSHIP (2018)
• Desain Triangulasi Konkuren dalam Menganalisis Model 3I Marketing 3.0 sebagai Entrepreneurial Marketing Usaha Mikro Kecil Menengah Menghadapi Masyarakat Ekonomi ASEAN. Jurnal Ekonomi dan Bisnis (JEB) UKSW (2017)
• Identifikasi Peranan Orang Tua Wirausaha dalam Pembentukan Karakter Entrepreneurial Spirit dan Keberlangsungan Business Project Mahasiswa Universitas Ciputra. Jurnal Ekonomi dan Bisnis (2016)

National Journal

• PELATIHAN MANAJEMEN PEMASARAN PADA SISWA SEKOLAH CITRA BERKAT SURABAYA SEBAGAI PERSIAPAN CALON ENTREPRENEUR GENERASI MUDA. Jurnal Abdimas Sosek (2021)
• Pelatihan Pemanfaatan Media Sosial untuk Membentuk Branding Produk Madu Anak-Anak Panti Asuhan Al Madina. Journal of Human and Education (2021)
• ANALISIS KEPUTUSAN PEMBELIAN PRODUK HAMPERS (STUDI EMPIRIS PADA KONSUMEN PRODUK HAMPERS DI SURABAYA). Parsimonia (2020)
• The Influence of Product Design and Product Quality on Boca Booth Purchase Decision. Jurnal Performa (2020)
• The Effect of Product Quality and Price Perception on Purchase Intention of CUCU Prospective Consumers. Jurnal Performa (2019)

National Proceeding

• Price Perception: Coupon Proneness dan Sale Proneness pada Konsumen Matahari Department Store Surabaya. Prosiding MEBC 2017 (2017)
• PENGARUH STORE LAYOUT PADA STORE PATRONAGE DENGAN PRICE PERCEPTION SEBAGAI PEUBAH PEMODERASI: STUDI EMPIRIS PADA RANCH MARKET SURABAYA. Forum Manajemen Indonesia (FMI) 8 (2016)
• Identifikasi Pengaruh Budaya Entrepreneurship Universitas Ciputra terhadap Sustainability Business Project Mahasiswa. 4th Economics & Business Research Festival (2015)
• Model 3i Marketing 3.0 sebagai Entrepreneurial Strategy UMKM Menghadapi MEA 2015. 4th Economics & Business Research Festival (2015)

Formal Educations

Year	Level	School/Institution/University
1999 - 2003	S1	Universitas Merdeka Malang
2004 - 2007	S2	Universitas Airlangga