Difference between revisions of "Christina Sudyasjayanti"

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== National Journal indexed by Sinta ==
== National Journal indexed by Sinta ==
*[https://madaniya.pustaka.my.id/journals/index.php/contents/article/view/453 Akselerasi Digitalisasi Sentra Wisata Kuliner Wiyung Kota Surabaya Dalam Rangka Meraih Keunggulan Kompetitif Pasca COVID-19. ''Jurnal Madaniya'' (2023)]
*[https://journal.uc.ac.id/index.php/LeECOM/article/view/3563/2326 Pkm  Pemberdayaan  Pengrajin  Batik  Bercorak  Lokalmenggunakan  Bahan  Sutera  Di  Kabupaten  Blitardalam  Upaya  Peningkatan  Perekonomian. ''Jurnal LeeCom'' (2023)]
*[https://journal.stieamkop.ac.id/index.php/mirai/article/view/2094/1381 Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Trust Terhadap Intention To Use Mobile Payment Pada Pria Dan Wanita. ''Jurnal Mirai Management'' (2022)]
*[https://journal.stieamkop.ac.id/index.php/mirai/article/view/2094/1381 Pengaruh Perceived Ease Of Use, Perceived Usefulness, Dan Trust Terhadap Intention To Use Mobile Payment Pada Pria Dan Wanita. ''Jurnal Mirai Management'' (2022)]
*[https://doi.org/10.37715/leecom.v4i2.3563 PKM PEMBERDAYAAN PENGRAJIN BATIK BERCORAK LOKAL MENGGUNAKAN BAHAN SUTERA DI KABUPATEN BLITAR DALAM UPAYA PENINGKATAN PEREKONOMIAN. ''Jurnal LeECOM'' (2022)]
*[https://journal.uc.ac.id/index.php/JEE/issue/view/183 Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy. ''Jurnal Entrepreneur dan Entrepreneurship'' (2021)]
*[https://journal.uc.ac.id/index.php/JEE/issue/view/183 Athlete’s Entrepreneurship Interest A Review Of The Perspective Of Sportpreneur Program, Personality And Self-Efficacy. ''Jurnal Entrepreneur dan Entrepreneurship'' (2021)]
*[https://journal.untar.ac.id/index.php/jmieb/issue/view/346 MANFAAT DAN KEMUDAHAN YANG DIRASAKAN TERHADAP NIAT MENGGUNAKAN GO PAY PADA GENERASI Y DI SURABAYA. ''Jurnal Muara Ilmu Ekonomi dan Bisnis'' (2021)]
*[https://journal.untar.ac.id/index.php/jmieb/issue/view/346 MANFAAT DAN KEMUDAHAN YANG DIRASAKAN TERHADAP NIAT MENGGUNAKAN GO PAY PADA GENERASI Y DI SURABAYA. ''Jurnal Muara Ilmu Ekonomi dan Bisnis'' (2021)]

Latest revision as of 14:51, 7 July 2023

Christina Sudyasjayanti, S.Pd., M.M.

Profile Picture Christina Sudyasjayanti.jpg

Joined:
2017
Major:
Academic rank:

Christina Sudyasjayanti, S.Pd., M.M. is an Assistant Professor in Universitas Ciputra. She joined Universitas Ciputra since 2017 and currently part of International Business Management Lecturer. She hold her Master Degree from Universitas Atma Jaya Yogyakarta on Marketing, focusing on advertisement, consumer behavior, and green marketing.

Research Context & Interest

In order to fulfil consumer needs, who work from home, people need technology adoption since every activity are connected to the devices and internet. People usually use their mobile phone and laptop to help them get their jobs done, as well to get entertainment during pandemic. In order to get entertainment from home, people optimizing the use of internet through their devices. Hootsuite on January 2021 find out the reasons of internet user during 2020, 63% use internet for browsing, 56,3% to stay in touch with friends, and 55,6% want to get the newest information, 51,9% researching how to do something, and 51,7% watching videos, TV, and movies. Online streaming of entertainment is important for adults who trapped alone on their home, moreover during this covid19 outbreak. Netflix is the most popular OTT (over-the-top) streaming service all over the world. Netflix started to provide online streaming for their consumers since 2007. OTT  services offers video content through the Internet or IP based transmission path (Federal Communications Commission, 2013). OTT services combine several contents such as movie and music; platforms such as apps and social network platforms; and devices such as TV, PC, and smartphone (Shin et al., 2016).This is a new phenomenon of people behaviour toward entertainment during covid19 outbreak. It would be interesting to revealed the understanding of intention to use Netflix by lonely customers.

Author Pages

Google Scholar https://scholar.google.co.id/citations?user=tAt1UPUAAAAJ
SINTA https://sinta.kemdikbud.go.id/authors/profile/6007812

National Journal indexed by Sinta