Deandra Vidyanata

Deandra Vidyanata, S.AB., M.M.

Joined:

2018

Major:

Management

Academic rank:

Assistant Professor

Deandra Vidyanata, S.AB., M.M. is a Assistant Professor in Universitas Ciputra. She joined Universitas Ciputra since 2018 and currently part of of School of Business and Management.

Author Pages

ORCiD	https://orcid.org/0000-0002-9757-9789
Google Scholar	https://scholar.google.co.id/citations?user=yqxFv04AAAAJ
SINTA	https://sinta.kemdikbud.go.id/authors/profile/6669461

National Journal indexed by Sinta

• ANALYSIS OF GENERATION Z'S SOCIAL MEDIA MARKETING ACTIVITIES RELATIONS ON BRAND EQUITY: CONTEXT ON FASHION PRODUCTS. Sultanist : Jurnal Manajemen dan Keuangan (2024)
• OPTIMIZING MSME COMPETITIVENESS IN THE DIGITAL ERA THROUGH INNOVATION CAPABILITY, AND CUSTOMER RELATIONSHIP MANAGEMENT. Maker : Jurnal Manajemen (2024)
• Hedonic Browsing Behaviour and Its Impact on Impulsive Buying Among Generation Z. Primanomics : Jurnal Ekonomi & Bisnis (2024)
• STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL APPLICATION IN EXAMINING THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS IN THE HEALTHCARE INDUSTRY: THE MEDIATING ROLE OF BRAND TRUST. JAM: Jurnal Aplikasi Manajemen (2022)
• Understanding the Effect of Social Media Marketing on Purchase Intention : A Value-Based Adoption Model. Jurnal Dinamika Manajemen (2022)
• Determinants of Intention to Use the TikTok Application among Generation Z. Jurnal Ideas (2022)
• Pengaruh Perceived Quality dan Perceived Value of Cost terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan pada Fresh.Co. Jembatan: Jurnal Ilmiah Manajemen (2022)
• PROSES PELATIHAN KEWIRAUSAHAAN UNTUK MENINGKATKAN KINERJA DAN KUALITAS ANGGOTA KOPERASI KPSP SETIAKAWAN NONGKOJAJAR. Kumawula: Jurnal Pengabdian Kepada Masyarakat (2022)
• The Effect of Perceived Quality, Brand Loyalty, Price Fairness, Satisfaction Toward Repurchase Intention on Bakery SMEs in Central Java. JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI (2022)
• THE MEDIATING ROLE OF CUSTOMER SATISFACTION ON REPURCHASE INTENTION: AN EVIDENCE FROM THE SERVICE INDUSTRY. Jurnal Entrepreneur dan Entrepreneurship (2022)
• Re-Examining Millennials Intention To Continuously Use E-Wallet Applications : The Role Of Technology Acceptance Model. Jurnal Primanomics : Jurnal Ekonomi dan Bisnis (2022)
• The Mediating Role of Customer Satisfaction on the Relationship between Service Quality and Consumer Loyalty on the Hospitality Industry. E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis (2022)
• PENGARUH ENTREPRENEURIAL EDUCATION, PERSONALITY DAN SELF-EFFICACY TERHADAP MINAT BERWIRAUSAHA. Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK) (2021)
• ANALISIS PERSEPSI DAN PERILAKU PEMBELAJARAN BERBASIS ONLINE PADA ENTREPRENEURIAL UNIVERSITY ERA COVID-19. Manajerial : Jurnal Manajemen dan Sistem Informasi (2021)
• Pengaruh Bauran Promosi terhadap Minat Beli dengan Mediasi Brand Image. Jurnal Ilmu Manajemen (2021)
• PENGARUH WEBSITE QUALITY TERHADAP MINAT BELI PRODUK START UP BUSINESS MAHASISWA. SEGMEN Jurnal Manajemen dan Bisnis (2021)
• PENGGUNAAN TECHNOLOGY ACCEPTANCE MODEL UNTUK MENGANALISIS BEHAVIOURAL INTENTION MAHASISWA DALAM MENGGUNAKAN E-LEARNING. JURNAL DINAMIKA MANAJEMEN PENDIDIKAN (2021)
• Service Quality : Analisa dan Relevansinya dalam Membentuk Loyalitas Pelanggan pada Era Digital. Jembatan: Jurnal Ilmiah Manajemen (2021)
• Pemediasian Persepsi Manfaat Pada Kualitas Konten Dan Desain Learning Management System Terhadap Intensi Belajar Berkelanjutan. JURNAL ILMIAH EKONOMI DAN BISNIS (2021)
• The Influence of Packaging and Information Transparency on Intention to Try with Endorser Capability as Moderation. PRIMANOMICS : JURNAL EKONOMI & BISNIS (2021)
• VALUE CO-DESTRUCTION: ANALISA FAKTOR PADA START-UP BUSINESS MAHASISWA. Development Research of Management (2020)
• PERAN BRAND CREDIBILITY SEBAGAI MEDIASI PENGARUH STRATEGI CELEBRITY ENDORSEMENT TERHADAP BRAND EQUITY. Jurnal Manajemen Teori dan Terapan (2019)
• The Role of Consumer Easy and Consumer Confidence in Forming Interest Purchase on Go-Food Services.. JURNAL ENTREPRENEUR DAN ENTREPRENEURSHIP (2019)
• THE ROLE OF CONSUMER EASY AND CONSUMER CONFIDENCE IN FORMING INTEREST PURCHASE ON GO-FOOD SERVICES. Jurnal Entrepreneur dan Entrepreneurship (2019)
• THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION. Jurnal Aplikasi Manajemen (2018)

National Journal

• ANALISIS SIKAP KEWIRAUSAHAAN SEBAGAI MEDIASI ANTARA PENDIDIKAN KEWIRAUSAHAAN TERHADAP INTENSI KEWIRAUSAHAAN DI UNIVERSITAS CIPUTRA. PERFORMA (2020)

Copyright

• Distribution Channel 2 (2021)
• Distribution Channel (2020)
• Product's Attributes And Market Segmentation (2020)

Formal Educations

Year	Level	School/Institution/University
2012 - 2016	S1	Universitas Brawijaya
2016 - 2018	S2	Universitas Brawijaya