Sonata Christian

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Sonata Christian, S.E., M.M.

Profile Picture Sonata Christian.jpg

Joined:
2012
Major:
Academic rank:

Sonata Christian, S.E., M.M. is a Assistant Professor in Universitas Ciputra. He joined Universitas Ciputra since 2012 and currently part of Management.

Author Pages

ORCiD https://orcid.org/orcid.org/0000-0001-5073-4641
Publons https://publons.com/researcher/sonata.christian@ciputra.ac.id
Google Scholar https://scholar.google.co.id/citations?user=PckxRggAAAAJ
SINTA https://sinta.ristekbrin.go.id/authors/detail?id=6008725&view=overview

Expertise

  • Management
  • Marketing
  • Economic
  • Entrepreneurship
  • Entrepreneurs

International Journal

National Journal indexed by Sinta

National Journal

International Proceeding

  • Environmental Factors Affecting the Acceleration of Financial Technology (Fintech) Adoption by SMEs in the East Java Region. Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR (2020)
  • CONSUMER PERCEPTION TOWARDS FOOD PRODUCT QUALITY (2016)
  • APPLYING SUSTAINABILITY STRATEGY FOR SOCIOPRENEUR (2015)
  • Effectiveness of Effectuation-Based Entrepreneurship Learning. 15th Annual Conference SEAAIR 2015 (2015)
  • The Development of Effectuation based Entrepreneurship Learning Model to Increase the Abality of University student in running a business. The 14th Annual SEAAIR Conference (South East Asian Association For Institutional Research) (2014)
  • Exploring the Role of Effectuation In Business Startup: A Review And Evaluation of Entrepreneurial Project (2013)

National Proceeding

  • Meningkatkan Daya Saing Usaha Lokal Indonesia Menghadapi Masyarakat Ekonomi ASEAN 2015 (2015)
  • Analisis Pemilihan Alternatif Investasi Bisnis Berupa Penggantian, Perbaikan, atau Penambahan Mesin Produksi Plastik Pada UD. PRIMA (2014)
  • COMPARATIVE ANALYSIS OF PURCHASE DECISION CCTV CAMERA ON SECURITY EXPERT AND UD. KARUNIA IN TERMS OF PRICE, QUALITY PRODUCTS,QUALITY SERVICES, PROMOTION TO IMPROVE THE ENTREPRENEURIAL MANAGEMENT AND COMPANY'S COMPETITIVE ADVANTAGE (A CASE STUDY OF ENTREPRENEURIAL PROJECT CLASS IN CIPUTRA UNIVERSITY) (2014)
  • Pengaruh Harga, Kualitas Produk Dan Kualitas Layanan Terhadap Keputusan Pembelian Arang Tempurung Kelapa Pada Argo Raya (2013)
  • THE INFLUENCE OF RETAILING MIX PERFORMANCE TO CUSTOMER VALUE AT CBR'S HEALTH RETAILING STORE BANDUNG. Seminar Nasional & Call For Papers " Sustainable Competitive Advantage-2" (2012)

Book

Copyright

  • Menawarkan Produk Melalui Sosial Media (2020)

Formal Educations

Year Level School/Institution/University
1996 S1 Universitas Adventidonesia Bandung
2007 S2 Universitas Padjadjaran